If your website isn’t clear and persuasive, you could be losing 8 out of every 10 potential customers.
When ARETE Engineering first started , we had little choice but to use a simple DIY website. As we rapidly grew, it was important to us that our site reflected how seriously we take our work.
Dahlia made the process so easy, stepping in with great suggestions whenever we needed guidance. The outcome was better than we’d hoped for and delivered in record time!
Dave M. Civil Engineer
How it started
hover 2 see before 👀
Turn your website into a lead-generating machine that works 24/7
🤔
Your home page isn’t just a web page—it’s your most valuable marketing tool.
Think of it as your store’s front door.
If it’s inviting, clear, and professional, people walk in (and buy). But if it’s confusing or unhelpful? They’ll walk away—straight to your competitor.
(…and that’s a real punch in the gut, especially when you run a great business that solves real problems.)
🤩
Most agencies design websites to look good. We design websites that sell.
Here’s how we do it:
✅ A clean, conversion-optimized design that grabs attention and builds trust.
✅ Psychology-driven copy that resonates and drives action (leads, quotes, bookings).
✅ SEO-friendly and blazing-fast performance to ensure your site ranks and retains visitors.
Arete Engineering killing it after getting one of our websites. They got so busy they grew from 3 to 6 employees in 3 months! This could be you too?
Dave M. Civil Engineer
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Our proven process makes it simple
👉 You give us a few details about your business.
👉 We design your site, write the copy, and handle all the tech headaches.
👉 In just days, your site will be live and ready to drive leads.
We’ve already helped local service businesses—like chiropractors, consultants, martial arts gyms, and therapists—turn their websites into lead machines.
Optional extras: booking tools, blog setup, Google Analytics, Facebook Pixel integration.
Love it or your don’t pay!
Try it for $1—cheaper than a gas station coffee. During your first review, if you’re not impressed, we’ll refund your dollar and wish you the best. No hard feelings.
Decide to stick with us? We’ll keep making content tweaks until you’re thrilled, at no extra cost.
Custom
For businesses needing a fully custom design or advanced integrations and functionality
A fully custom design tailored to your brand and vision.
Advanced functionality and integrations, such as booking systems, e-commerce, or custom workflows.
Up to 3 rounds of revisions to perfect the design.
Hosting, daily backups, and full SEO optimization included.
Love it or your don’t pay!
Start with $3,000 upfront. After your homepage review, if it’s not a fit, we’ll refund $2,500 and keep $500 for the work done—no awkward breakups.
Love it? The $500 goes toward your full build, and we’ll finish the job to perfection.
Extra goodies for FREE if you sign up today!
One-time Google Business Profile Setup & Optimization($400 Value)
We’ll set up and optimize your GBP to make sure local customers can find you easily in local search results and maps. This means more calls, more foot traffic, and more inquiries from people right in your area who are ready to hire you.
Local Presence Booster Guide ($300 Value)
An easy step-by-step guide that teaches you how to keep your GBP optimized year round.
Lead Engagement Chatbot ($300 Value)
This little genius handles common questions, engages visitors, and captures leads automatically—even while you sleep. It’s like a 24/7 virtual assistant that lives on your website.
Why Smol Sites Is the Smarter Choice
Complete “done-for-you” service. No more stress juggling web designers, copywriters, or tech headaches, so you can save time and focus on running your business.
Smol Sites
DIY Website
Traditional Agency
Cost
$237/month (no big upfront fees)
$20–$50/month + hidden costs
$3,000–$20,000 upfront + ongoing fees
Trial period
$1 risk-free trial
❌ None
❌ None
As fast as 24 hours
As fast as 24 hours
Weeks or months of trial-and-error
6–12 weeks or longer
Conversion-focused design
✅ Built-in
❌ Lacks strategy
✅ Sometimes, costs extra
Psychology-driven copywriting
✅ Included
❌ Do it yourself
✅ Often extra $$$
SEO and speed optimization
✅ Fully optimized
❌ Limited unless DIY
✅ Included or extra $$$
Support and Maintenance
✅ Hosting, updates, and backups
❌ You’re on your own
✅ Often extra $$$
Unlimited content updates
✅ Included
❌ You do it yourself
✅ Often billed hourly ($100–$300/hr)
Lead/Q&A Chatbot
✅ Included bonus
❌ Extra cost
❌ Extra cost
Customization
✅ Flexible (Standard or Custom)
❌ Limited without plugins
✅ High, but at a cost
Risk
✅ $1 trial, pay only if happy
❌ No guarantees
❌ No guarantees
Ongoing Costs
$247/month, then $125 after 12 months
❌ Add-ons and extra tools
✅ High retainers
Who we’re for 🤗
This isn’t for everyone (and that’s a good thing). Our websites are perfect for local service businesses that:
✅ Deliver results and have happy customers.
You’re already great at what you do, and your customers know it. Positive reviews, word-of-mouth referrals, and stellar service make it easy to create a site that feels authentic and converts like crazy.
✅ Believe in keeping it simple.
You’re a fan of the 80/20 rule: focusing on the few things that actually move the needle. No fluff, no overthinking—just practical solutions that deliver real results.
✅ Care about ROI, not awards.
A sleek design is nice, but what really excites you is a site that drives leads, inquiries, and bookings. You want something functional, not just pretty.
✅ Understand the value of a single lead.
With customers worth $1,000+ to your business, you know one extra lead can pay for months of your site. You value tools that deliver results over expensive “extras” that don’t.
✅ Are too busy to DIY.
Your time is better spent growing your business. You want a proven system that works without the endless back-and-forth of traditional agencies or the trial-and-error of doing it yourself.
✅ Are ready for change.
Whether you’re starting fresh or upgrading from a site that’s just not cutting it, you’re here because you want a website that actually does its job—and fast.
✅ Appreciate value without compromise.
Why spend $5,000 upfront for something uncertain when you can get a website that looks great, converts visitors into customers, and costs the same as a slice of pizza a day 🍕?
Who we’re not for 🙅♀️
❌ You’re a perfectionist who wants an art-gallery website over one that makes money.
❌ You’re not ready to invest in a tool that actually grows your business.
❌ You’re a DIY enthusiast who loves spending hours tweaking your website.
❌ You’re delivering “meh” service and hoping a website can fix it.
❌ You want endless design tweaks and back-and-forth (we’re quick and efficient).
Our existing and new customers love the new website. One new customer is a big shot marketing guy said that everything on the website was so easy and clear, and that every small business should study it.
My new leads, clients, retention rates, revenue, and profitability all increased—while my workload actually decreased, thanks to automations!
Brian M. Chiropractor
How it started
hover 2 see before 👀
We love doing the more of the right things and less of the wrong things.
Dahlia
Developer, copywriter, marine biologist
I started out with helping Brian (see testimonial above) redesign his DIY chiropractic website as a side hustle while finishing a PhD on fur seals. It led to heaps more business for him, which made me really happy because I love creating win-win situations! When I’m not glued to the computer I’m training bjj.
Kane
Developer, Tech nerd, handyman
I began by scratching my own itch developing a few small apps just for fun and that lead to developing a very cool 8K+ product e-commerce site for a b2b marine supplies company based in Tasmania. Outside this, I’m obsessed with finding shiny rocks, mainly crystals & sapphires!
Ready to have an awesome website that you and your customers will love?
We will respond to you via email within 24 hours.
FAQs
What’s included in the Standard package?
The Standard package gives you everything you need to generate leads, fast:
A conversion-focused website tailored to your branding and optimized for results.
Psychology-driven copywriting to connect with your audience and drive action.
Mobile-friendly, blazing fast, and SEO-optimized performance.
Hosting, daily backups, and unlimited content updates (including future conversion optimization as needed).
Optional tools like booking calendars, blog setup, and Facebook Pixel integration.
What’s the difference between the Standard and Custom packages?
The Standard package is built on proven, conversion-focused templates tailored to your branding. It’s fast, affordable, and perfect for most local service businesses.
The Custom package is for businesses with unique needs—like advanced functionality, custom layouts, or e-commerce. We create a fully bespoke design from scratch, and you get up to 3 rounds of revisions to make it perfect.
How does the $1 trial work?
The $1 trial lets you test-drive your website without risk.
For Custom: We create a homepage draft. If it’s not what you envisioned, we refund $2,500 of your $3,000 deposit and keep $500 for the work done.
For Standard: We deliver your first draft in 24 hours. If you’re not happy, we’ll refund your $1—no questions asked.
Can I add extra features to the Standard package?
Absolutely! The Standard package is flexible and includes optional integrations (for free) like:
Google Analytics or Facebook Pixel Booking tools Lead capture forms
Let us know what you need, and we’ll make it happen.
What happens if I stop paying?
If you stop paying, your site will go offline, but we’ll keep it backed up for 30 days in case you decide to reactivate. If you’re on a Custom package, we can discuss transferring ownership, but hosting and updates would be your responsibility.
Will my website rank on Google?
Yes! All our websites are SEO-optimized for local searches. Plus, we include a Google Business Profile Setup as a bonus to boost your visibility in maps and local search results.
How fast will my website go live?
For Standard packages, we deliver your first draft within 24 hours. Once you approve it, we can go live the same day. For Custom projects, timelines vary based on scope (as little as 14 days) but are clearly outlined in your proposal.
What happens after my website goes live?
Your website isn’t a “set it and forget it” project—we keep it updated and optimized:
Continuous Improvement: Think of it like software updates—when we learn new techniques or discover better ways to improve your results, we’ll implement them to keep your site performing at its best.
Unlimited Content Updates: Want to update text, switch out images, or add new offers? Just let us know, and we’ll handle it at no extra cost.
Conversion Optimization Tweaks: If you’re not getting the quality of leads you want, we’ll make improvements to your copy or design based on our insights or your feedback.
Why shouldn’t I just use a DIY platform like Wix / Squarespace?
DIY platforms might seem affordable upfront, but they come with hidden costs:
Hours spent learning the tools, writing your own copy, and tweaking the design.
Limited flexibility for advanced features like booking tools or analytics.
Websites that aren’t optimized for conversions, meaning fewer leads for your business. With Smol Sites, you get a professional, conversion-focused site that’s ready to work for you—without the hassle.
What if I need to make changes after the first year?
No problem! We offer unlimited content updates as part of your monthly fee. Plus, after 12 months, your rate drops to $125/month as a loyalty reward.
What does “smol” mean?
It’s a playful twist on “small.” But to us, it means lean and focused—delivering only what works, without the fluff. It’s the 80/20 rule in action, tailored for small businesses that need results, not extras they’ll never use.
